“Excellence is in the details.”

we Are canada futures.

Canada Futures is where high performance meets opportunity. We develop next LEVEL softball players and coaches through world-class coaching, collegiate exposure, and mentorship—empowering athletes and coaches to reach their highest potential between and beyond the white lines.

The Canada Futures High Performance Softball System bridges the gap between youth club softball, regional, provincial and national teams for both athletes and coaches, while also providing a direct pipeline to colleges and universities throughout the United States and Canada.

It all begins with a dream. Maybe you want to take your game to the next level. Maybe you’re striving for a collegiate opportunity. Many Canada Futures Athletes have gone on to play at the college level with NJCAA, NAIA, NCAA DI, DII, and DIII as well as represent Canada on our Junior National Team and Senior Women’s National Team. Or maybe you’re looking for mentorship and training to unlock your full potential. Whatever your goal, Canada Futures is here to help you get there. Through elite training, competitive experiences, and unwavering support, we empower athletes and coaches to lead, compete, and succeed—both on and off the field.

FOUNDER | COACH | MENTOR

MEET JONI FREI

Joni Frei is a visionary leader in Canadian softball dedicated to developing athletes, coaches, and high-performance pathways.

As the driving force behind Canada Futures, Beyond the White Lines (BTWL), and Grow the Game, she has created elite training, exposure opportunities, and mentorship programs that help athletes reach the next level. With experience across provincial, national, and collegiate programs, Joni is passionate about leadership, excellence, and growing the game—ensuring lasting impact both on and off the field.

Person in a black jacket giving a thumbs-up gesture outdoors.

MEET OUR COACHES

At Canada Futures, our coaches do more than develop elite athletes—they shape confident leaders, strong competitors, and great teammates. With experience at the collegiate, national, and professional levels, our team is committed to fostering growth, accountability, and excellence both on and off the field.

Two men wearing Canada Futures baseball team attire pose for a photo at a sports field, surrounded by people wearing similar team clothing.
Group of eight adults smiling, wearing "Canada East" shirts and hats, standing on a dirt field, possibly at a softball or baseball event.
Group of people posing on a deck with a sunset over the sea in the background.
Group of adults in sports attire posing on a baseball field with trees and a fence in the background.

Our Leadership style

radical optimism

Believe in people before they believe in themselves. Stay positive, see setbacks as opportunities, and always encourage others.

Team over ego

Prioritize relationships over personal success. Give credit, take responsibility, and foster belonging.

Unshakable Belief in Others

See potential before others do. Lead with patience, trust, and growth-focused guidance.

Genuine Kindness & Empathy

Listen deeply, celebrate small wins, and show up for people beyond their roles.

resilience

Face doubt with grace, stick to your principles, and keep moving forward despite challenges.

Growth Mindset

View failure as feedback, effort as essential, and success as a journey. Believe in the power of learning, adaptability, and perseverance.

Humor & Humility

Use humor to unite, admit what you don’t know, and never take yourself too seriously.

Level up

Push yourself and others to continuously improve. Set high standards, embrace challenges, and turn obstacles into opportunities for growth.

Beyond the White Lines

Softball teaches life. Invest in people as whole individuals, not just athletes. Growth matters more than winning.